The companies and people that enjoy thriving success in today's uncertain market prioritize innovation and creativity in the design of their products and the strategies they employ. It boils down to this: empowering creative people in business yields results. This article will describe three cases that illustrate this point: Steve Jobs, Jonathan Ive and Pixar.
Most people will recognize the name of Steve Jobs, CEO and co-founder of Apple Computers. His many achievements are too numerous to list within the scope of this articles, and include industry-changing, market-shifting strategies and concepts, astute product deployment and creative branding techniques, the growth of an immensely loyal user-base and a plethora of frequently controversial decisions and statements. Mr Jobs is a prime example of the value that innovative individuals add to the business world.
This article describes the results of Jobs empowering the correct individuals to become industry-leaders and create revolutionary products in two instances: investing in/buying The Graphics Group, now called Pixar; and employing Jonathan Ive. The products created by the group of genius individuals that compose Pixar and the results of Ive's innovative product designs at Apple have been exceptionally well-received, and the intense creativity employed in their respective models and practices has motivated the implementation of industry-wide changes.
The Apple iMac was the brainchild of genius design chief Jonathan Ive. Ten years ago, the 1st generation iMac, a revolutionary all-in-one desktop, became the highest-selling PC in the US shortly after its release. The current iMac is still a giant in the market, but Ive and his team have not been idle in the meantime. With the release of the iPod, then the iPhone and recently, the iPad, Apple has become not only a global household name, but a coveted consumer brand.
The combination of revolutionary technology, Ive's (and Apple's) impeccable design aesthetic, versatile and user-friendly operating systems and ability to increase the already full-featured functionality of Apple's gadgets via the supremely successful iTunes and App stores, have made Apple products attractive, coveted and critically lauded.
Pixar represents both cutting-edge technology, artistic integrity, prioritizing the human element in all aspects of business and superior quality standards in every endeavor. The company has won numerous prestigious technical, creative and business awards for its eleven (as of March 2011) mega-hit feature animated films, technological innovations and modern model (based, like Apple's on Frank Gehry's 'Organization of the Artist', which places artistic integrity, creativity and talent above other interests).
The empowerment of creative people in business is always a great strategy for success. The luminaries featured in this article have contributed to and improved their industries in more ways than their obvious developmental and technological achievements. They have also introduced new models in terms of best practices, tech trendsetting, market strategies and HR management.
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